Powering Patient-Centricity in Life Sciences
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Patient-centric. Every Life Sciences organization strives to be in this state synonymous with high engagement, product market fit, and steady revenue growth. But very few have been able to successfully embrace it as a way to transform the research, development, and delivery of new medicines and therapies to patients. The current state of many processes and patient interactions with life sciences organizations today remain manual, fragmented, and reliant on legacy processes.
At its core, patient-centricity requires continuously engaging and interacting with patients across the entire product lifecycle to create and nurture a valuable relationship. To do this, life sciences companies must gain greater insights into the personal needs of patients and their families, to inform everything from clinical trial study design and recruitment to supporting therapy adherence programs and understanding of long-term patient outcomes.
Being patient-centric isn’t just the right thing to do. It can also have a positive financial impact. In fact, patient-centricity contributes directly to efforts to demonstrate successful patient outcomes being measured in value-based contracts. In the long term, being patient-centric results in exponential improvements in efficiency of operations, data quality, and ultimately speed of generating new insights due to the ability to iterate with the patient along their individual journeys.
To become truly patient-centric, life sciences organizations need to think holistically about data-driven ways to provide value throughout the patient’s entire journey. At Human API, we put the patient at the center of everything we do and we’re helping Life Sciences organizations start the journey to do the same.
Human API was founded to empower patients to take control of their health data and use it in ways that benefit them, their families, and their communities.
Human API was founded to radically accelerate the pace of health innovation by making health data more accessible and putting patients in control of their data. We believe that giving people full control of their health data helps create a new kind of patient-driven health ecosystem where more people are empowered to stay healthy and live longer, better lives.
To do this, we spent years building a patient-centered health data platform that has integrations to thousands of fragmented health data sources in the U.S. while also doing hard work of normalizing unstructured data. These capabilities allow us to deliver actionable data to innovators working on changing the life sciences paradigm and improving patient lives.
Through our platform, patients can authorize and share their health data from all sources where their data is stored, such as electronic health records (EHRs) networks, health information exchanges (HIEs), patient portals, medical record retrieval vendors, pharmacies, labs, wearable devices, and fitness apps. And we leverage our vast network of 30,000+ health data sources encompassing 600,000+ NPIs to retrieve health data electronically, which results in availability of data within minutes and hours rather than days and weeks. We're proud to be a catalyst and advocate for data-driven, patient-driven health solutions. Read on to learn more about what we’re doing for patient-centric Life Sciences organizations.
Human API provides a patient engagement & Health Intelligence Platform to accelerate clinical research and understanding of patient outcomes.
Human API helps Life Sciences organizations accelerate clinical research and better understand patient outcomes by enabling them to engage with patients directly to gain access to health data. With Human API, patients are empowered to participate in the process by authorizing and sharing their health data, which results in rich, real-world datasets where new insights can be quickly derived.
The following are core use cases Life Sciences organizations are relying on us for today.
Accelerating clinical trial enrollment.
Accelerate clinical trial recruitment by engaging patients to share their health data.
The struggle to recruit and enroll the required number of patients in clinical trials is a well-documented challenge for Life Sciences organizations. This is becoming even more challenging with the increase in prevalence of specialty medicines designed to treat rare and complex diseases that affect smaller and smaller populations. Even when a potentially eligible patient is identified, sites continue to spend a lot of time and effort screening participants who don’t end up enrolling. Many participants end up traveling a long distance to a site, only to find out they don’t qualify for the trial. This experience not only adds friction and dissatisfaction to the patient experience, but also compromises the success of recruiting efforts.
With Human API, Life Sciences organizations can:
Accelerate enrollment by making it faster and easier to determine patient eligibility digitally. Eligibility data is gathered and presented in a way that makes it easy for recruiters and sites to qualify patients, leading to faster decision-making and last patient in (LPI).
Gain confidence in patient eligibility before sending them to a site, improving patient convenience and reducing downstream site fatigue.
Only send the highest qualified leads to sites so that sites can spend their time screening participants more likely to enroll rather than screen fail, improving site confidence in the patient referral.
Ready to learn more about how Human API can help accelerate clinical trial screening and research? Book a call with our team today!
2. Remote clinical monitoring for observational studies and post-marketing commitments.
One hub to manage all your patient health data.
Data generated in the routine clinical context is particularly valuable to understanding disease course, patient care, and outcomes outside of a controlled trial environment. This is critical information to satisfy post-market requirements, commitments, and other observational studies. Currently, even when clinical researchers have access to this real-world data, it’s limited in either scope, completeness, quality, or some combination of the three. And addressing those issues takes researchers an excessive amount of time which could instead be spent analyzing the data to identify new insights.
With Human API, Life Sciences organizations can:
Increase the variety and volume of data for studies. Real-world data can be collected from multiple health data sources on a continuous basis.
Accelerate data collection and reduce data duplication by collecting EHR, labs, and other health data in near real-time.
Compile detailed, comprehensive longitudinal records for each patient in the study, without the need for manual human intervention.
3. Supporting Patient Engagement Programs
It’s no secret patient services programs can improve patient experience, therapy adherence, and patient outcomes by building trust and engagement. Because of this, many Life Sciences organizations have invested in new programs to accompany new product launches and bolster existing products. However, the impact of these programs can be limited by accessibility to the real-world data on patients which help Life Sciences organizations truly understand patient behavior and needs in the ‘wild’. As the market continues to experience pricing pressures and patients become more informed and open to changing therapies, Life Sciences organizations need to invest in creating a differentiated patient experience.
With Human API, Life Sciences organizations can:
Gain access to pharmacy data in real-time to better understand medication usage and provide tips and support to improve adherence.
Collect EHR and other health data to gain insight into how patient outcomes are evolving over time.
Build or augment an enriched patient registry to power engagement and real-world evidence (RWE) generation into the future; patients can choose what they share and manage authorizations over time.
Stay tuned for in depth blog posts focused on each of the use cases mentioned above.
Human API is a strategic partner for Life Sciences organizations on the journey toward patient-centricity.
Life Sciences organizations hold the potential to impact and transform many human lives, for many years to come, through the intentional application of science, design, data, and technology. Accelerating clinical trial enrollment, improving clinical monitoring for observational studies, and running successful patient services programs are critical milestones along the journey to embracing a holistic, patient-centric approach to research, discovery, and delivery of new medicines and therapies.
With a patient-centered platform that provides unified access to structured health data, Life Sciences organizations today finally have a path to digitally engage patients in ways that feel similar to how they’re already experiencing many parts of their lives. Patients are consumers today, and we’re witnessing the collective momentum and evolution of the healthcare ecosystem to one that is patient-centric and transparent.
There’s never been a better time to get started on the journey toward patient-centricity.
Book a call with our team and learn how you can use Human API to accelerate clinical research, improve patient outcomes, and power patient engagement programs!
